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Frank Marcantoni

Events, clubs, and the software behind them.

I specialize in using technology and AI to create magical in-real-life experiences. I started SF Social and built Rivall to run it. That experience shapes how I think about events, clubs and software: start with the people, then build around how they actually get together.

Team lifting a trophy at a company sports day
01

Sporting events.

I design sporting events, from tournaments and sports days to game nights. I think about the format, the teams and what happens after the final whistle.

Club members sailing together
02

Clubs from scratch.

I build leagues and member clubs, from the first idea to the first season. The part that interests me is what makes people want to come back.

League app open on a laptop at the sideline
03

Bespoke community software.

I build software around how a community works: signups, teams, schedules and staying in touch. AI lets me build for one small group, not just a large audience.

Small is worth building for.

Media Club is a good example. It started as a book club and now includes TV, albums and movies. I'm building software just for our small group to add a little whimsy to our in-person evenings.

That's what interests me about AI: making something specific enough to feel personal, and using it to make real life better.